Unter dem Slogan „Every one has the right to be informed.“ hat das Berliner Department von McCann für Reporter ohne Grenzen eine Print-Kampagne entwickelt.
Auf den ersten Blick, und für einigermaßen informierte Menschen, wirken die in großen Lettern prangenden Botschaften perfide. Der zweite Blick bestätigt die Botschaft. Starke Werbung mit starken Bildern.
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